Web Based Email Marketing
With the growth in information technology, online marketing has become essential for businesses to grow. However, there is one mode of email marketing that is not considered very effective in the contemporary environment, but still is one of the most efficient and viable ways for reaching customers. To find out why you need to use email marketing to reach customers. Email marketing is the process of conveying a commercial message, usually to a combination of individual, with the help of email. In its widest approach, each and every email sent to a potential consumer is known as email marketing.
Properties & viability of Email Marketing:
According to statistics, there are more than 4.5 million registered email users, if the number of email users is still so high then how can email marketing be outdated. It is true that most emails that are sent by marketers like you and me are marked as spammed. However, data still shows that 95% of users check their emails on a daily basis, so how can a medium that is used by consumers so often not be viable for reaching them?
According to an info-graphic created by a technology blog, relevant emails earn 18 times more revenue than broadcast emails. What does this mean, regarding viability of email marketing? It means email marketing provides a viable marketing method for dividing the audience into different segments and sending them relevant content according to their segment. However, this is not possible through any other online media, i.e. social media will target all the audience, in the same way, you cannot post segmented posts for the different audience, same for your website, but your email is one thing that you can use to create segments.
With email marketing, you have more flexibility regarding reaching customers. For example, you cannot use your online page to wish a particular customer birthday, but if you have a long-time customer or new client whose data you have; you can send them personalized emails whatever way you want to.
An email is a professional form of communication. If you are targeting businesses, then you are most likely to connect better with them through email than anything else. Companies employ other methods of communication as well, but email is the most professional medium of conversation especially in B2B marketing. The point of this is not to stop using other methods of communication, but email marketing should not be put behind other methods of marketing.
Email is extremely professional yet a personalized form of marketing. When you’re sending out an email, you can customize it according to the user you’re sending it to. The options of personalized communication with your audience is limited in other forms of marketing, except for email marketing. If you analyze the contemporary business environment, personalized communication with audience proves to be more effective than the same standard sales pitch. So, if you’re looking for an online method of personalized communication, then there is no better outlet than email marketing.
Marketers should capitalize on all mediums of marketing to effectively increase their reach and visibility. However, it is essential for businesses to analyze their unique needs and employ the method that’s most suitable to them. If there is one method that has extremely slim chances of being the wrong way that is email marketing. Due to the personalization, data collection and segmentation options that email marketing provides to marketers, it is one of the most effective ways for reaching the customers.