Viral email marketing
Email marketing is simply the act of marketing and promotion with the help of Emails, and it is considered as one of the aspects of your marketing strategy. Email advertising lets you find out millions of customers with mere one single click. For developing a great email advert campaign, it is a crucial fact to comprehend the pros and cons of email marketing because just like any marketing platform, it has various advantages and disadvantages. If you utilize this modern method correctly, you’ll earn big revenues, and results can be total contrasting as well. We recommend you to weigh these pros and cons before initiating an email campaign
1. Cost saving:
Email marketing is usually cost effective and way cheaper than other mediums of advertising. Companies have to allocate high budget for marketing and its associated costs like printing of banners and renting etc. However, that is not the case with email marketing because the cost involved in accumulating and gathering email lists and maintaining campaigns is not very expensive.
It is one of the key advantages of the digital email marketing. If you are using conventional methods of promotion like putting banner ads and throwing pamphlets, then you have no idea that how many people would have viewed it or formed an impression as a result of the promotion. However, in email marketing, you can track all the insights and record involved in the process of marketing.
3. Easy updating and customization:
Creation and composition of email are not a very laborious task anymore, and even a young guy of tender age can send an email which makes it easy for all and sundry to regularly update and personalize the emails according to nature of marketing. This facility is not active with other traditional ways of advertisement.
With the advent of latest technology, almost every internet user has an email address which email marketing more reliable and result gathering. And not only that, the company can reach a number of young and middle-aged internet users.
5. Regular communication with customers:
If you are regularly sending over the updated emails as a company, then your new and existing clients will tend to build a bond which ultimately helps in customer satisfaction and greater turnover.
1. Your email remains unread:
Studies show that an overwhelming majority of the email address holders mostly ignore the business soliciting emails. And in the majority of the times, the marketing emails remain unread.
2. Marketing emails get caught in spam filters:
Email service providers have their technology highly sophisticated. This results in danger of catching of your email by built-in spam filters. Because the electronic technology cannot trace that your business is legitimate or not as it works according to artificial intelligence to put your email in the spam box.
3. The constant need of updating:
You cannot expect to gain positive outcomes out of email marketing if your email content is outdated and inconsistent. Due to which, email marketing demands persistent upgrading of the content to make it more catchy from time to time.
4. Unsubscribing and irrelevant audience
There is always a potential threat that your business emails might land in front of an irrelevant audience. And to get away with this situation, email service providers facilitate the users with an unsubscribe option to stop receiving emails from your company.
5. Little time to make an impact:
An email hardly has 5 seconds to make a right or wrong impression. Such time span is a bit too little for a marketing email which is another significant disadvantage of the email marketing.
6. Non-responsive attitude:
If the user has received and read your business advertising email, then why should he respond? The majority of the companies tend to fail in persuading their customers for a response.