Getting Started with Email Marketing
In today’s highly competitive business world, most marketers tend to look for several ways to boost sales and profits for their business. Email marketing is undoubtedly one of the best tactics every savvy marketer uses to build brand awareness, customer loyalty and yield a high return on investment (ROI). As a matter of fact, email marketing is second only to search marketing as the most effective online strategy.
The issue now is how you can get started; who is your target? What exactly do you want them to do? What are the right things to do to ensure your campaigns yield positive results? These are the questions that are sure to be running through your mind, and no one can blame you for that.
Setting up your first campaign can be a bit tricky especially if you do not know where to begin. Well, you should know that starting from scratch can be much easier than working with an account that has already built a reputation. Still, a bit confused on how to get started? Here are a few handy tips to work with.
Set Your Goals
It’s super important to establish your goals before starting your first campaign. So, what’s your target? Are you looking to boost sales, or boost brand awareness? There’s no point setting up a newsletter without setting out what you want to achieve from the email marketing as well as how it can benefit your business. You should also think about your audience as well as how you’re going to measure your success.
Remember, email marketing is one of the most effective channels to reach your audience, and it can help you achieve quite a few objectives. So, taking your time to figure out exactly what you want to achieve is very crucial to the success of your campaigns. Moreover, always ensure they your campaigns are relevant to your subscribers; this is crucial!
Build Your List
This is a no-brainer. There’s no way you can send out a campaign without subscribers, right? So, you must actively invite people to join your mailing list. Just create a sign-up form on your site and share it on your social media channels. It’s also an excellent idea to offer people something in return for joining or signing up to your list. For example, you can offer a discount on your brand’s products or services. You also provide an opt-out button so people can unsubscribe at will. The good news is, as you continue to grow your list, you’ll get to start segmenting and send more targeted campaigns.
Just have it at the back of your mind that irrespective of the amount of subscribing opportunities you present to a visitor, it’s very unlikely that they’ll give a positive response or act without a valuable incentive. Moreover, no matter how good or attractive the incentive is, you must make it super for people to subscribe if you want them to be a part of your list (I’ll talk more about this later in the article).
You should know that all we’ve been exploring here has to do with starting from scratch. Now I know that some businesses already have the existing customers that they wish to stay in touch with so they can keep their loyalty. If that’s your plan, then you can conveniently build your email list by importing your existing customer’s details into your chosen email marketing tool.
Pick the Perfect Design
Do you know that you literally have eight seconds to capture target’s attention? This only means that you have a very limited time to convince them to engage with your email. You should also know that design plays a significant role in this process. Try not to be carried away with fancy colorful designs, as a matter of fact; you only need a straightforward and clear layout to get the job done. It’s also noteworthy to mention that most people access their emails by phone, so using a mobile-optimized template is crucial. So be sure to choose an email marketing tool that features pre-designed templates so your campaign can look excellent on any device. The bottom line: make it super easy to convert.
How do you plan on sending out your emails? For the most part, some businesses need to send out emails on a regular basis, but others might only need to send theirs once a week or month. It’s up to you to set your goals and decide how often you need to email your clients.
I’m pretty sure you’ve come across a lot of email marketing platforms that talks about the best time to send out newsletters. However, there’s no harm experimenting at early stages of your campaigns. You should know that most people read their email in the early hours of the morning or before retiring to bed at night. In other words, sending a campaign in the morning or at midnight can have a similar effect as sending it midday. Just be sure to figure out what works for your business.
Tracking your campaign’s success is an important part of email marketing. So, after sending your first email, you can start tracking its success. You can also compare your reports so you can enhance your results. There are actually two places through which you can measure the results of your campaigns; your email marketing tool and your website analytics tool such as Google Analytics.
Here’s a refresher: If you’re starting email marketing from scratch, be sure to experiment with the subject line, frequency as well as the send time and date.
It’s clear to see that email marketing is an effective tactic that can drive sales and revenue for your business. Moreover, it has a greater ROI than other marketing channels available to marketers. Just be sure to follow these six tips, and you’ll be well on your way to starting and succeeding with your email marketing campaigns in 2017. Here’s to success!